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Wishlist & Visibility Masterclass
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How Steam Works
🔵 How Steam Works (11:12)
🔵 What Is The Masterclass System (6:45)
🔵 The 9 Types of Shocks (13:27)
🔵 Algorithm Chat: Wishlists And Followers (19:51)
🔵 How Many Wishlists Do I Need and Where Do I Get Them? (11:20)
What About Early Access (7:51)
Questions about the strategy (9:00)
The Roadmap (11:49)
🔵 The Two Types of Games (9:02)
Pre Production Marketing
Pre Steam Page Marketing (15:24)
Competitor Research (21:49)
What Is Marketing (12:49)
Real Talk: The Games That Don't Sell (24:55)
🔵 TikTok (6:56)
Twitter Pre Steam Page (31:29)
Twitter Dos And Dont's (12:32)
🔵 How To Setup Your Mailing List (42:15)
🔵 How To Email Your List (24:59)
How To Create A CRM (23:59)
Who you should follow and add to your CRM
CERTIFICATION: You are now a game designer
🔵 Summary: Pre Steam Page Marketing (10:46)
🔵 Case Study: Tiny Glade (12:18)
Q&A Pre Production Marketing (52:17)
Steam Page Launch
Why You Need A Coming Soon Page (19:11)
How To Make A Steam Page (2:54)
How To Create An Announce Trailer (8:22)
Presskits: How To Make One (4:36)
Understanding A Steam Page Launch (17:24)
1 Month Before Steam Page Launch (16:35)
1 Week Before Steam Page Launch (17:53)
ContactingThePress (10:36)
Day Of Steam Page Launch (7:49)
Post Steam Page Launch (9:18)
🔵 Algorithm Chat: Visibility Matching (14:25)
Steam Page Launch Frequently Asked Questions (12:39)
🔵 Algorithm Chat: Click Through Rate (12:48)
Live Q&A: Steam Page Launch (42:39)
The Grind Pre Demo
The Pre Demo Grind Intro (10:32)
🔵Algorithm chat: alpha, beta, demo, prologue (12:52)
Real Talk: The Pre Demo Grind (17:15)
Predicting Your Wishlist Rate (11:50)
Monitoring Your Wishlist Rate (13:26)
The Steam Page Grind (11:51)
How To Do Development Updates (12:08)
Development Updates Do's And Dont's (2:55)
Example Development Updates (10:14)
Streamers Pre Demo (6:34)
Twitter Pre Demo (18:23)
Game Development To Support Marketing (9:13)
Festivals Pre Demo (31:32)
How To Enter Festivals (29:30)
Reddit Pre Demo Large Subreddits (21:52)
Reddit Pre Demo Small Subreddits (17:21)
Live Q&A Pre Demo Marketing (54:05)
Beta
What Is A Beta (4:42)
Beta Preparation (3:58)
Months Before Your Beta Launch (14:52)
Beta: 1 Week Before Launch (13:11)
Running The Beta (5:02)
Recap The Beta (7:56)
Beta Q&A (39:01)
The Grind Post Demo
🔵 The Grind Post Demo (3:35)
What Is A Demo (7:59)
Should I Make A Demo (12:27)
Demo Design Principles (14:01)
Demo Launch (12:11)
Festivals After A Demo (6:24)
How To Do Steam Next Fest (14:26)
Streamers With A Demo (9:25)
How to Contact Streamers (16:11)
Should I Pay For Streamers (5:38)
How To Do Twitter Post Demo (3:09)
🔵 The Prologue Trick (16:31)
Summary Post Demo Grind (2:25)
Real Talk Post Demo Grind (8:19)
Things That Just Don't Work (10:33)
The Grind Post Demo Q&A (22:59)
Launching Your Game
Intro: The Last Month of Your Campaign (2:46)
🔵Why Some Games Dont Sell Well (12:25)
🔵 Algorithm Chat: How Steam Picks Winners (10:34)
Should I Launch (6:41)
When To Release (10:54)
Release Date Trailer and Launch Trailer (4:49)
Estimating Steam Sales (17:29)
PR and Hiring An Agency (9:29)
10 Review Challenge (9:31)
1 Month Before Launch (11:35)
1 Week Before Launch (8:00)
🔵 Algorithm Chat: How Steam Promotes Your Launch (26:32)
The Launch Live Q&A Sept 7th (29:23)
Marketing Post Launch
Post Launch Marketing (2:10)
Real Steam (7:41)
Converting Wishlists (17:10)
🔵 Discount Strategy (17:31)
The End (4:40)
Other Q&As
August 2nd, 2023 Q&A (40:11)
August 16th, 2023 Q&A (36:46)
August 30th, 2023 Q&A (63:13)
September 13th, 2023 Q&A (58:54)
September 28th, 2023 Q&A (40:18)
Intro: The Last Month of Your Campaign
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