Let me guess, you are finally building the game you always wanted. No more quick game jam games or half finished projects. This is it. The big one. You are actually going to sell a game on Steam. 

You know how to make the game, but marketing is your weakest skillset. You have tried everything but you aren’t seeing the wishlists come in. You know people will like the game once they try it, but how do you get it in their hands? 

All the advice you read on r/gamedev is conflicting, and you don’t quite trust the advice of someone on Youtube with a huge audience. The Steam algorithm seems to change so fast that GDC talks seem out of date and there is no source of truth.

You have seen other games just as good as yours do well, so it is possible. 

You just want a plan. 

Where do you even start?

It's rough out there

I have done the research. The number of games launching every year is increasing and most games do not succeed. 

Even in the “good genres” the number of games that succeed every year are tiny. Here are the top genres indies pick and the percentage of success.

The indie game industry is competitive and it seems like everyone else knows the secret to getting their game seen. 

Imagine this...

Imagine logging into Steamworks Monday morning and you are excited to see a wishlist graph that shoots up to the 1000 line. A day later, even further up 1500. It is surprising, but not unexpected since that Youtuber covered your game which caused a second one to see what all the fuss was about.

But this is just one blip. Thanks to the resources from the masterclass you have a plan.

Influencers are covering your game, your trailer is getting thousands of views, and the wishlists are rolling in. 

When you know which marketing to apply when, results can come fast. Look at this quote from a satisfied student: 

"Thanks to the Wishlist & Visibility Masterclass I learned how to outreach to the press and I managed to get covered in PC Gamer and Famitsu which earned me more wishlists in a week than my previous game did in 6 months." 

- Ralph Barbagallo Founder, FLARB LLC

(Seriously, Look at this great article for Ralph's Game Xenotilt)

Or look at this email I got from the developers of Momento:

“I wanted to reach out to say thank you for making your Wishlist and Visibility Masterclass. It has been an amazing resource that we have used to help us achieve a super successful Steam page launch with over 75K wishlist in 6 weeks! It has been insane and we couldn’t have done it without your incredible work on the masterclass and blog.”

- Julian Beiboer, Fat Alien Cat

Best practices

I built the Wishlist & Visibility Masterclass to give indie game developers the best chance to sell their game. This course takes the best practices I have seen hundreds of successful games and combines them into an easy to follow roadmap.

This concise guide gives you clear action-items for you to do to get visibility at every single stage of your development. From game conception, to Steam page launch, to Demo launch, full launch, and post launch, you will have clear actions that you can take to get visibility. 

Course Benefits

Clear Roadmaps for Your Specific Situation

I’ve created targeted roadmaps for different game types and dev timelines that are specific for your genre. There are proven strategies for horror games, wholesome games, rapid-release games, and even advanced strategies for established devs who have released hit games in the past. 

Step-by-Step Wishlist Strategy

You’ll learn exactly how to launch your Steam page and grow it into thousands of wishlists with actual tactics that have worked for other developers. 

Real Pitch Emails That Worked

Don’t know what to say to that big streamer or IGN? I got you! This masterclass includes actual emails that successful game developers used that creators opened and lead to coverage. 

Real Demo Breakdown Interviews

Watch me play through actual hit game demos while their creators give live commentary. You’ll learn what makes a great first impression and how to structure your own demo to keep players hooked.

Battle-Tested Cheat Sheets and Trackers

[Most popular feature] Get access to the Customer Relationship Management (CRM) spreadsheet that I use to track which journalist and content creator you have reached out to. I also provide a wishlist tracker, and campaign planning tools so you can track your marketing progress.

What You Get In The Course

Updated Content Based on the Latest Steam Algorithm

Steam changes often but I have updated the course with the latest algorithm changes. I also include case studies and data that are only months old. This is the latest information available.

Live Developer Demo Playthroughs

Watch top indie devs walk through their actual demos while I play them. You’ll learn what content they include to hook players, what they exclude to prevent over-exposing their game, and what options they include so players don’t get mad. Use their insights to make your demo your biggest marketing tool.

8 Modules Covering the Full Marketing Timeline

From pre-announcement to post-launch. Each module shows you exactly what to do and when to do it. No more guesswork.

Custom Roadmaps for Different Game Types and Dev Situations

These roadmaps are built for your game’s genre, game scope, and experience level. You’ll get a plan you can actually follow.

Step-by-Step Wishlist Growth System

Get proven strategies to grow from zero to thousands of wishlists. Includes checklists and walkthroughs to build your Steam page and attract real attention.

Example Pitch Emails That Got Real Results

Use actual email templates from hit games to pitch press and creators. These pitches got opened, replied to, and covered. Just customize and send.

CRM and Wishlist Tracker Tools

Stay organized with tools I use every day. Track outreach, monitor wishlist progress, and plan your next move without losing your mind.

TESTIMONIALS

Frequently Asked Questions

Is this for beginners or experienced devs?

It's built for both. For first-time devs there are clear step-by-step instructions and tactics that cost no money and don’t require a big following. 

For experienced devs there are tried and true tactics that can only be done if you have a hit game. You might even learn some beginner techniques that you didn’t know about the first time around. 

What if I already launched my Steam page?

Great! There are techniques and roadmaps for every phase of marketing. I even provide tactics that can be used even after the steam page launch. 

Does this work for rapid-release or free games?

Absolutely. I even have a roadmap built for games with 3-month game development time lines. Most of the tactics also work if you aren’t charging money for your game. 

Will this help with Next Fest?

Without a doubt. There are two lectures specifically detailing the actions for a successful next fest. I even updated the content for 3.0 to take advantage of the latest Next Fest changes. 

What if I hate marketing?

My mission is to make marketing not feel so scary, intimidating, or boring. My philosophy is that successful marketing not about being the life of the party, or a social butterfly, it is about having a strategic, calculating plan and executing. I supply the plan, you just need to execute. 

Can I get a refund if it’s not for me?

Yes, you have 30 days to try it and get a full refund if it’s not what you need.

Is this course up to date?

Yes, this is version 3.0 and I recorded my last lecture just last weekend. All future updates are included forever. 

Can I ask you questions directly?

Yes, if you get stuck or can’t find what you need, I run a twice-monthly live Q&A with times that are convenient for both Eastern and Western hemispheres. 

I’ve already tried other marketing advice and it didn’t work.

This course is full of REAL case studies from proven games. This is not generic advice, it is detailed, and tactical.

I don’t have time to take a course

I purposely designed the course progressively. Each section is introduced via a high-level roadmap. Then each part of the roadmap has an associated lecture. You can easily identify what you need to do next and if you need to deep dive into the topic. 

Is this worth the money?

This course gives you proven techniques to get wishlists which will literally turn into money. As the testimonials attest, the techniques listed here will yield wishlists faster than you have earned in months of grinding away.

"What if I buy it and it doesn’t help?"

I offer a no-risk 100% refund within the first 30-days if you are not happy with your purchase.